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About Frase
Frase covers the content workflow for search: it audits a site, looks at search data, competitors and existing pages, suggests what to write, and drafts content in a brand voice set in its Brand Hub. Nothing is published until you approve it.
It can publish to a CMS such as WordPress and then checks rankings and mentions in AI answers daily, drafting fixes when a page slips. It suits marketers and content teams working on search engine and AI search visibility.
Strengths
- Combines research, drafting, publishing and monitoring
- Tracks both Google rankings and AI answer mentions
- Drafts need approval before publishing
- Publishes directly to WordPress
Limitations
- No free plan beyond the trial
- Aimed at marketing teams rather than general writing
Details
- Pricing
- PaidPaid plans with a 7-day free trial that needs no credit card.
- License
- Proprietary
- Developer
- Frase
- Platforms
- Web
- How it runs
- Web application
- Account
- Required
- Works offline
- No
- Best suited for
- Content marketers producing SEO articles and tracking search visibility
- Categories
- AI writing
- Last verified
- Added
- Sources
Alternatives to Frase
Compare allSoftware that can replace Frase for an important use case, and what changes if you switch.
Surfer
An SEO content platform with an AI-assisted content editor and visibility tracking across Google and AI search.
Surfer centres on a content editor with per-query optimisation guidance, AI drafting and AI search tracking, and it adds an API and documented release notes.
Scalenut
An AI SEO platform for planning, writing and optimising content, with AI visibility tracking and expert services.
Scalenut plans, writes and optimises SEO content with AI search tracking and offers a freemium plan with free SEO tools and an onboarding bootcamp.
Koala AI
An AI SEO platform that plans content from Search Console data and writes articles.
Koala AI plans articles from Search Console data with keyword and backlink data, has a freemium plan, and offers an MCP server on paid plans.
Byword
A web-based AI article writer that researches keywords and produces SEO articles in bulk.
Byword generates SEO articles in bulk from keywords with a choice of language models and CMS publishing, but it lacks ranking and AI citation monitoring.
Jasper
An AI marketing platform with agents and workflows for brand-consistent content and AI search visibility.
Jasper shifts toward brand-consistent marketing content with agents, pipelines, APIs and MCP, rather than search research and rank tracking for articles.
Frase as an alternative
Listings that name Frase as an alternative.
Writesonic
A web platform that tracks how AI chat assistants mention a brand and helps improve it.
Frase tracks both Google rankings and AI answer mentions and adds research, drafting and WordPress publishing, with no free plan beyond the trial.
Similar software
Related functionality, not necessarily a direct replacement.
Copy.ai
A web platform that uses AI for go-to-market work such as sales outreach, content and lead handling.
Anyword
An AI copywriting platform that predicts which marketing copy will perform better for a given audience.
WordAi
An AI text rewriter that restructures sentences to produce new versions of existing content.
