Luma

A creative agent app from Luma Labs for generating and editing images and video.

FreemiumProprietaryWeb

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About Luma

Luma, formerly Dream Machine, is a web app built around a creative agent. The agent keeps context while you plan, generate, iterate and refine work. It uses Luma's own models: Ray3.2 for video, with frame-level control, motion transfer, product swap and relighting, and Uni-1 for images that follow brand references.

Connectors link it to Frame.io, Figma and Google Ads. It suits creative professionals working on ads, VFX, product visuals and storyboards.

Strengths

  • Agent keeps context across a whole creative project
  • Video editing features such as relighting, product swap and motion transfer
  • Connectors for Frame.io, Figma and Google Ads

Limitations

  • Runs only as a hosted service
  • Pricing details are not given on the homepage

Details

Pricing
FreemiumCan be tried for free; team plans are available.
License
Proprietary
Developer
Luma Labs
Platforms
Web
How it runs
Web application
Works offline
No
Best suited for
Creative professionals producing ads, VFX and product visuals with AI
Last verified
Added
Provenance
Selected from the TechWalrus Resource Hub (AI); facts checked against the developer's own pages, 2 sources on file.

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