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Google Analytics vs Matomo: catalog facts
Google Analytics	Matomo
Free Free of charge with a Google account.	Freemium Free to self-host; the hosted cloud is paid with a free trial.
Web	Web, Self-hosted
Free of charge Covers both websites and apps	Broad feature set close to Google Analytics Unsampled data and raw data export
Data is processed by Google Consent requirements can leave gaps in reported traffic	Needs PHP and MySQL or MariaDB to self-host Interface is more complex than minimal analytics tools
Web application, Hosted service	Self-hosted, Hosted service
Closed source	Open source
License not stated	License: GPL-3.0
Account needed	Not stated if an account is needed
Needs internet	Not stated if it works offline
Official website Full listing and sources Checked October 2, 2026	Official website Full listing and sources Checked October 2, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.