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Google Analytics vs Simple Analytics: catalog facts
Google Analytics	Simple Analytics
Free Free of charge with a Google account.	Paid Paid service; a free 30-day proof of concept can be arranged through a demo.
Web	Web
Free of charge Covers both websites and apps	No cookies, personal data or visitor IDs Data hosted in the EU by an EU-owned company
Data is processed by Google Consent requirements can leave gaps in reported traffic	Hosted only, with no self-hosted option mentioned Website pushes demo bookings rather than showing prices up front
Web application, Hosted service	Web application, Hosted service
Closed source	Closed source
License not stated	License not stated
Account needed	Account needed
Needs internet	Needs internet
Official website Full listing and sources Checked October 2, 2026	Official website Full listing and sources Checked October 2, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.