Compare software

Google Analytics vs Umami: catalog facts
Google AnalyticsUmami
Free

Free of charge with a Google account.

Freemium

Self-hosting is free under the MIT licence; Umami Cloud is a hosted option.

Web Web, Self-hosted
  • Free of charge
  • Covers both websites and apps
  • No cookies needed for tracking
  • Large, active open-source project
  • Data is processed by Google
  • Consent requirements can leave gaps in reported traffic
  • Self-hosting requires a PostgreSQL database
  • Default admin password must be changed after install
Web application, Hosted service Self-hosted, Hosted service
Closed source Open source
License not stated License: MIT
Account needed Not stated if an account is needed
Needs internet Not stated if it works offline

Checked October 2, 2026

Checked October 2, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.