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Independent Analytics vs Matomo: catalog facts
Independent Analytics	Matomo
Freemium Free version available; paid plans add further reports and features.	Freemium Free to self-host; the hosted cloud is paid with a free trial.
Web, Self-hosted	Web, Self-hosted
Runs inside WordPress with no external dashboard Simple reports for pages, referrers, geography and devices	Broad feature set close to Google Analytics Unsampled data and raw data export
Works only with WordPress sites Several reports require a paid plan	Needs PHP and MySQL or MariaDB to self-host Interface is more complex than minimal analytics tools
Self-hosted	Self-hosted, Hosted service
Closed source	Open source
License not stated	License: GPL-3.0
Not stated if an account is needed	Not stated if an account is needed
Not stated if it works offline	Not stated if it works offline
Official website Full listing and sources Checked October 2, 2026	Official website Full listing and sources Checked October 2, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.