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Matomo vs Google Analytics: catalog facts
Matomo	Google Analytics
Freemium Free to self-host; the hosted cloud is paid with a free trial.	Free Free of charge with a Google account.
Web, Self-hosted	Web
Broad feature set close to Google Analytics Unsampled data and raw data export	Free of charge Covers both websites and apps
Needs PHP and MySQL or MariaDB to self-host Interface is more complex than minimal analytics tools	Data is processed by Google Consent requirements can leave gaps in reported traffic
Self-hosted, Hosted service	Web application, Hosted service
Open source	Closed source
License: GPL-3.0	License not stated
Not stated if an account is needed	Account needed
Not stated if it works offline	Needs internet
Official website Full listing and sources Checked October 2, 2026	Official website Full listing and sources Checked October 2, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.