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Matomo vs Independent Analytics: catalog facts
Matomo	Independent Analytics
Freemium Free to self-host; the hosted cloud is paid with a free trial.	Freemium Free version available; paid plans add further reports and features.
Web, Self-hosted	Web, Self-hosted
Broad feature set close to Google Analytics Unsampled data and raw data export	Runs inside WordPress with no external dashboard Simple reports for pages, referrers, geography and devices
Needs PHP and MySQL or MariaDB to self-host Interface is more complex than minimal analytics tools	Works only with WordPress sites Several reports require a paid plan
Self-hosted, Hosted service	Self-hosted
Open source	Closed source
License: GPL-3.0	License not stated
Not stated if an account is needed	Not stated if an account is needed
Not stated if it works offline	Not stated if it works offline
Official website Full listing and sources Checked October 2, 2026	Official website Full listing and sources Checked October 2, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.