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Matomo vs Open Web Analytics: catalog facts
Matomo	Open Web Analytics
Freemium Free to self-host; the hosted cloud is paid with a free trial.	Free Free and open source.
Web, Self-hosted	Web, Self-hosted
Broad feature set close to Google Analytics Unsampled data and raw data export	Self-hosted, so tracking data stays on your server Works for both websites and applications
Needs PHP and MySQL or MariaDB to self-host Interface is more complex than minimal analytics tools	Requires a PHP server to run Little documentation of features on the homepage
Self-hosted, Hosted service	Self-hosted
Open source	Open source
License: GPL-3.0	License not stated
Not stated if an account is needed	Not stated if an account is needed
Not stated if it works offline	Not stated if it works offline
Official website Full listing and sources Checked October 2, 2026	Official website Full listing and sources Checked October 2, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.