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Google Analytics Opt-out Browser Add-on vs AdBlock: catalog facts
Google Analytics Opt-out Browser Add-onAdBlock
Free

Free to download and install from Google.

Freemium

Free extension; AdBlock Premium adds paid features such as cookie banner blocking.

Browser extension Browser extension
  • Official opt-out mechanism provided by Google itself
  • Available for Chrome, Firefox, Safari and Edge
  • Blocks pop-ups, banners and video ads
  • Blocks third-party trackers
  • Only affects Google Analytics, not other trackers
  • Only works with the supported analytics.js and gtag.js versions
  • Allows Acceptable Ads by default
  • Cookie banner blocking requires the paid Premium tier
Browser extension Browser extension
Closed source Closed source
License not stated License not stated
No account needed No account needed
Not stated if it works offline Not stated if it works offline

Checked October 2, 2026

Checked September 23, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.