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Google Flow vs Luma: catalog facts
Google Flow	Luma
Freemium Can be tried after signing in; detailed plan pricing is not shown on the homepage.	Freemium Can be tried for free; team plans are available.
Web	Web
Uses Google's Veo video model Video and image generation in one studio	Agent keeps context across a whole creative project Video editing features such as relighting, product swap and motion transfer
Requires signing in to a Google account Generation runs on Google's servers, not locally	Runs only as a hosted service Pricing details are not given on the homepage
Web application	Web application
Closed source	Closed source
License not stated	License not stated
Account needed	Not stated if an account is needed
Needs internet	Needs internet
Official website Full listing and sources Checked September 26, 2026	Official website Full listing and sources Checked September 23, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.