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Luma vs Google Flow: catalog facts
Luma	Google Flow
Freemium Can be tried for free; team plans are available.	Freemium Can be tried after signing in; detailed plan pricing is not shown on the homepage.
Web	Web
Agent keeps context across a whole creative project Video editing features such as relighting, product swap and motion transfer	Uses Google's Veo video model Video and image generation in one studio
Runs only as a hosted service Pricing details are not given on the homepage	Requires signing in to a Google account Generation runs on Google's servers, not locally
Web application	Web application
Closed source	Closed source
License not stated	License not stated
Not stated if an account is needed	Account needed
Needs internet	Needs internet
Official website Full listing and sources Checked September 23, 2026	Official website Full listing and sources Checked September 26, 2026

Catalog facts only. Anything “not stated” is unconfirmed. Check full listings for details.